STELLEAR PRODUCTIONS // FREELANCE ART DIRECTOR

I led the creative development of Subway’s Footlong Sidekicks launch event in a transformed industrial venue in North Amsterdam. Designed to celebrate the brand’s new Footlong range, especially the star product, the Footlong Cookie, the experience featured a custom bar, interactive tasting stations, a live DJ, a cookie wall photo-opp and influencer-led interviews and games that kept guests engaged throughout the day. The standout activation was a concept we created around Subway’s iconic cookie: a 100-meter-long line of cookies that became the visual centerpiece of the event. To amplify excitement, attendees had the chance to win prizes, with one lucky guest taking home a year’s supply of Subway cookies, making the launch both memorable and highly shareable.