I started out in architecture, which means I spent a lot of time thinking about space, structure, materials, and why moving something two centimetres to the left can suddenly make the whole thing work. Then I went on to study a Masters in Design Management where I learned to think about ideas as more than just visuals. Somewhere along the way, floor plans turned into moodboards, buildings turned into brand worlds, and I realised I was less interested in designing spaces people live in, and more interested in designing moments people remember.

That path led me into creative and fashion agencies, working across different brands, visual identities and campaign formats. My brain likes both sides of the job: the strategic bit that asks what are we actually saying here, and the visual bit that asks what should it look like, feel like, smell like, sound like, and make people want to do?

I’ve worked with creative, fashion and production teams across projects for brands including KFC, Netflix, Philips, Getir and Sixt.

Outside of work, I’m usually collecting references by accident: travelling, trying new food spots, painting, practising henna, staring at interiors, judging restaurant lighting, and convincing myself it all counts as research.

Get in touch and let's build!